Veteran Franchise Coaching

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Vetrepreneur Franchise Workshop   |   June 7

Watch the Vetrepreneur Franchise Bootcamp

Franchise Workshop   |   June 7

Nominate the Next Vetrepreneur® of the Year!

Nominate the Next Vetrepreneur® of the Year!

Army veteran Michael Goodman’s Journey from Soldier to Franchisee Achievement

Vetrepreneur Michael Goodman Franchisee Army Veteran

Transitioning from a career in the military to civilian life can be a daunting task for many veterans. However, for Michael Goodman, a former U.S. Army veteran turned IT project manager, the journey took an inspiring turn when he decided to become a franchisee with the assistance of Vetrepreneur Franchise Coaching. In this Vetrepreneur success story, we delve into Michael’s experience, motivations, and the transformative impact of Vetrepreneur on his entrepreneurial path.


“Trust in the veteran community and the support it offers. Vetrepreneur isn’t just a program; it’s a lifeline for veterans seeking to chart their own path. Take the chance, and you’ll be amazed at the possibilities.”

– Michael Goodman, HealthyYou Franchisee and Army veteran


Military Background and Career Transition

Michael’s military service spanned from the early 2000s to 2005, where he served as a voice and data administrator, akin to an AT&T operator. Transitioning to civilian life, he carved a niche in the IT industry as a network administrator and later as a network engineer. Despite his success, he found himself dedicating long hours to someone else’s dream, prompting him to seek a change. “It was about reclaiming control over my professional life. I realized that working endless hours for someone else wasn’t fulfilling. I wanted to channel my hard work and dedication into something of my own,” Michael reflects.

Motivation Behind Choosing Vetrepreneur®

What drew Michael to Vetrepreneur was not only its veteran-centric approach but also the guidance and support offered by fellow veterans who understood his journey. “The fact that Vetrepreneur is a veteran-based program run by veterans was a huge selling point for me. I wanted to work with people who understood my work ethic and shared my values,” Michael emphasizes.

Guidance and Support

Central to Michael’s success was the guidance provided by Vetrepreneur’s coaching program. Working closely with George DeCoo, an Air Force veteran, Michael found invaluable support every step of the way. “George was there for me, addressing every question and concern with patience and understanding. His unwavering support kept me motivated and focused,” Michael acknowledges.

Navigating the Franchise Coaching Process

Vetrepreneur’s structured coaching process provided Michael with a roadmap for success, addressing the initial hurdles of starting a business.

“Starting was the hardest part. Vetrepreneur’s ten-step program gave me clarity and direction. It helped me overcome my apprehensions and take the leap into entrepreneurship,” Michael reveals.

Embracing New Opportunities

Through Vetrepreneur, Michael discovered opportunities beyond his initial scope, ultimately leading him to venture into the vending machine business with Healthy U Vending. “Owning a vending machine business wasn’t on my radar initially, but exploring new avenues opened my eyes to the possibilities. It’s about stepping out of your comfort zone and seizing opportunities,” Michael shares.

Impact Beyond Business

Beyond the realm of entrepreneurship, Michael found personal growth and fulfillment through his journey with Vetrepreneur. “This experience has motivated me not only in business but also in my personal life. I’ve regained a sense of purpose and confidence, knowing that I control my destiny,” Michael asserts.

Giving Back to the Community

For Michael, entrepreneurship isn’t just about personal success; it’s also about making a positive impact on the community. “I’m excited to give back through my business, supporting local initiatives like Bella’s Blessings. It’s about using my platform to uplift others,” Michael affirms.

A Message to Skeptics

To those skeptical about embarking on a similar journey, Michael offers a poignant message rooted in trust and camaraderie.

“Trust in the veteran community and the support it offers. Vetrepreneur isn’t just a program; it’s a lifeline for veterans seeking to chart their own path. Take the chance, and you’ll be amazed at the possibilities,” Michael encourages.

Michael Goodman’s story epitomizes the transformative power of perseverance, guidance, and community support. Through his partnership with Vetrepreneur Franchise Coaching, he not only found success as a franchisee but also discovered a newfound sense of purpose and fulfillment. As he continues his entrepreneurial journey, Michael serves as an inspiration to fellow veterans seeking to redefine their path post-military service.


Does becoming a franchise business owner sound like your next career move for you too? You can follow in Michael’s footsteps with Vetrepreneur Franchise Coaching too. Learn more and connect with a franchise coach here.

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