Vetrepreneur Franchise Coaching

Vetrepreneur Franchise Workshop   |   Dec 15

Franchise Workshop   |   Dec 15


Find the Best Franchise for You


Are you a military veteran or a military spouse interested in owning a franchise? Vetrepreneur Franchise Coaching has the roadmap to navigate you to becoming your own boss.

Successful Military Veteran Franchisees

Certified Full Service
Franchise Coaching

Proven Franchise

Access to about
600 Franchise Opportunities

Selection, Legal and
Financing Guidance

Low-Cost Franchise Opportunities

Roadmap to Franchise Ownership

The Vetrepreneur Franchise Coaching system is unlike other ways to look for a franchise. Here's why:

This system allows military veterans to realize their business ownership dreams through franchising by walking you through a simple, proven process of discovery, selection and ownership.

Our team is comprised of veterans and patriots and we know the unique advantages and challenges to franchising from the veterans’ perspective.

We’ve been working with veterans and franchising since the company was founded in 2001.  We created the National Veteran Owned Business Association in 2008 and maintain a close partnership with this venerable organization.  We created Vetrepreneur® magazine and its predecessor Veterans Business Journal in 2004. We advocated for the government to meet its service-disabled, veteran-owned small business goal.  We advocated for the passage of state laws mandating use of veterans in state contracts resulting in 28 additional states passing laws between 2006 and 2012.  We created the Buy Veteran movement in 2009 which encourages all Americans to buy products and services from veteran-owned businesses.  Finally, we created the Vetrepreneur of the Year® program in 2006.

If you’re looking for a franchise buffet, you’ve come to the wrong place.  Our system matches you to franchise opportunities based on five factors: desired lifestyle, skills and interests, geographic preferences and financial resources.  Most veterans we work with end up choosing a business they never envisioned themselves in.

IFPG Member

As a member of the International Franchise Professionals Group (IFPG), we have partnerships with about 600 of the top franchises in the United States in all sectors of franchising.

We educate and support you through the entire 2-4 month process from initial inquiry to franchise award.

Our franchise coaching services are 100% free and it won’t cost you any less by going direct to a franchise. Similar to having a real estate agent, we are paid by franchisors if and when you become a franchisee.

Business ownership is not for everyone.  In fact, it’s not for most people.  So you are free to exit the process at any point with no obligation.

Most franchise consultants are a one-man band. Vetrepreneur is a team of professionals dedicated to helping you find your best path to owning and operating your own business. You’ll have access your dedicated personal coach and franchise portal access with informations and resources needed throughout your journey. We have connections to funding & loan experts, CPAs, accountants, credit repair specialists and legal specialists as needed along the way.

Franchise Coaches:
Chris Hale
George DeCoux
Doug Hoerster
Sarah Brown
Judd Conatser

Becoming a franchisee through the Vetrepreneur Coaching Service gives you access to free Vetreprenur content, discounted veteran hiring services through G.I. Jobs, one year free full membership to Buy Veteran and eligibility to earn recognition through the local and national Vetrepreneur of the Year® and Franchise Vetrepreneur of the Year awards.

Schedule Your Call!

Your Path To Starting Your Business Starts Here

Utilize our proven roadmap to attain your dream of being your own boss.

Step 1: Vetrepreneur Franchise Workshop

Step 1

Franchise Bootcamp

Franchise Bootcamp

Learn the basics of franchising to see if franchising could be the right path for you.
Get Started
Self Assessment

Step 2

Self Assessment

Self Assessment

This self assessment will help us determine if you’re well suited to move forward with franchising.
Get Started
Discover Call

Step 3

Discovery Meeting

Discovery Meeting

Determine your skills, lifestyle, finances, location and how those line up with franchises.
Get Started
Presentation of Options

Step 4

Presentation of Options

Presentation of Options

Review franchise options your coach provided you.
Get Started
Franchisor Calls

Step 5

Franchisor Calls

Franchisor Calls

You've selected franchises you're interested in. Time to have conversations with them.
Get Started

Step 6



Time to get your funding options lined up.
Get Started
FDD Review

Step 7

FDD Review

FDD Review

Review the FDD for awareness and protection.
Get Started

Step 8



Talk with other franchise owners in your chosen franchise.
Get Started
Discovery Day

Step 9

Discovery Day

Discovery Day

You'll meet with the franchisor and team. Hear about training, marketing, support, etc.
Get Started
Franchise Award

Step 10

Franchise Award!

Franchise Award!

Congratulations! You've been awarded the franchise.
Get Started


The Vetrepreneur Franchise Coaching System

The Vetrepreneur Franchise Coaching system allows military veterans to realize their business ownership dreams through franchising by walking you through a simple, proven process of discovery, selection and ownership.

Our system is comprehensive. You’ll have access to a live coaching team, content, email updates and a state-of-the-art portal which reinforces all of your learning and houses all the information you’ll need to start and complete your journey path to business ownership.

Whether you’ve looked into franchising before, or whether you’re new to it, the process can be overwhelming with lots of offers and information flying in from all directions. Our coaches are trained consultants who work to educate, support and nurture you every step of the way. And oh by the way, there is no cost and no obligation to using our services.

You’ll be leveraging an entire team of people who have been helping veterans find civilian opportunity since 2001. Our team’s military roots run deep. We started Vetrepeneur magazine in 2004, founded the National Veteran-Owned Business Association in 2010 and initiated the Buy Veteran movement in 2012.

1 in 7 Franchises is owned by a veteran
Veterans Thrive as Franchise Owners

Franchises provide the business plan. Veterans are trained to execute a plan. When done right, veterans find financial freedom and the feeling of satisfaction that goes with doing something meaningful.


Your Personal
Veteran Advisor

Your Personal
Veteran Advisor

Take your first step to financial freedom by scheduling a call with a franchise coach to see if owning a franchise is right for you. We’ll get your questions answered.

  • Access to our over 600+ franchise inventory, across all industries
  • Low-cost franchise opportunities
  • Find a franchise that will give you pride, joy, and you perform well in.
  • Support with franchise selection, legal and financial guidance.
  • For Free! No cost, no hidden fees.

Our Franchise Coaches are positioned to help your dreams become reality. We’ll take you through the proven roadmap so you are able to attain your independence and success in owning your own business.

1 in 7 Franchises is owned by a veteran
Veterans Thrive as Franchise Owners

Franchises provide the business plan. Veterans are trained to execute a plan. When done right, veterans find financial freedom and the feeling of satisfaction that goes with doing something meaningful.

1 in 7 Franchises is owned by a veteran
Veterans Thrive as Franchise Owners

Franchises provide the business plan. Veterans are trained to executea plan. When done right, veterans can find financial freedom and the feeling of satisfaction that goes with doing something meaningful.

Empowering You Through the
Franchise Ownership Process

Advisors You
Can Trust

Our coaches are well-versed in helping you leverage benefits only available to military veterans, including veteran franchise fee discounts and so much more!

Concierge Franchise Service for Military Families

From start to finish, we navigate you through the process to find and procure the perfect franchise for your needs. There is no cost to you as our services are paid for by our franchise network.

Veterans who made their entrepreneurial
dream a reality. You can too!
Veterans who made their entrepreneurial
dream a reality.
You can too!
Play Video about Vetrepreneur Franchise Workshop: Interview with Franchisee Rick Webster of Floor Coverings International, Army veteran. The VetSpeak is sponsored by Floor Coverings International.

Vetrepreneur Franchise Workshop: Interview with Franchisee and Army veteran Rick Webster of Floor Coverings International. The VetSpeak is sponsored by Floor Coverings International.

Play Video about Vetrepreneur Franchise Workshop: Interview with Franchisee Josh Ambrose of Mosquito Hunters, Marine Corps veteran. The VetSpeak is sponsored by Happinest.

Vetrepreneur Franchise Workshop: Interview with Franchisee and Marine Corps veteran Josh Ambrose of Mosquito Hunters. The VetSpeak is sponsored by Happinest.

What a couple of our franchisees have said about their Franchise Coaching experience

Michael Goodman

Michael G., Franchisee, Army veteran

As a U.S. Army veteran I am always looking for a new challenge and had always wanted to own a business. I just never knew how or where to start. When I learned about I was researching immediately. Once I was happy with what I saw I asked for more info. Next thing I know I was working with my franchise coach George, an Air Force veteran. He had been a franchise owner before and was ready to assist me along this new journey. It took a few simple questions to see what I was interested in to find the available options in my area. All I had to do was pick one. Once I did that George guided me through the rest of the steps. My coach was there for every question and concern I had. Thanks to George and the staff at, I am now the owner/operator of a local food vending machine company. A path I never saw myself on but am surely happy to on it now!

Tim and Elena Paige, Franchisees

Tim & Elena P., Franchisees, Navy veterans

This is not just another random veteran program to complete a checkbox. I started my journey not knowing for sure what I wanted to do, but I knew I wanted to be my own boss. Starting with just the Vetrepeneur online information call, I knew that if I ever was going to have the chance to be a business owner this was my shot. When googling franchises, it can be quite overwhelming with how many options there are and not knowing the right questions to ask. Doug always listened and guided me to what interested me and my skillsets. The Vetrepeneur program is breaking down walls that exist and giving confidence to the little guy that greatness is achievable. I would have never broken out my shell if it were not for this program. I can’t thank the team enough for offering a free program to veterans that provides generational wealth opportunities to families like mine.

Rashad Johnson Franchisee

Rashad J., Franchisee, Navy veteran

When I began my franchise journey, I was dubious. My perspective completely changed after I met my coach. Throughout the entire process, my franchise coach was there for me. We met every week, but whenever I had a question or worry, he would answer the phone and help me with it. He was affable and a pleasure to speak with. I wish I had taken this action years ago. Love and regards to the Vetrepreneur team.

Angela M., Franchisee, Navy veteran

After taking a few years off after my military service I was ready to find my next amazing career.  I found an announcement for a webinar for Veterans geared toward owning their own franchise. Since my net was cast so wide, I was easily open to the idea.

The webinar featuring VETREPRENEUR was intriguing and inviting. I was immediately interested, but never felt pressured. Weeks after the webinar, I initiated contact with VETREPRENEUR. From there, emails followed, I was assigned an amazing coach, and the journey began. From the start, the process was fun and exciting, and all the players from VETREPRENEUR to the franchise development teams proceeded on my timeline. My virtual meetings were exciting and brimming with information allowing me to make informed decisions. My VETREPRENEUR Coach, Doug Hoerster, who tailored this whole experience to me, provided such good and timely guidance. I started the VETREPRENEUR journey in late November 2023, and in February 2024, I became a franchise owner. I am extremely excited for what lies ahead. Don’t be afraid to dream big, and bring VETREPRENEUR along to help your dreams come true!

Julio Choy, Home Clean Heroes Franchisee

Julio C., Franchisee, Army veteran

Chris stood by our side every step of the way, dedicating his time and expertise to help us find the perfect fit for our entrepreneurial goals. His in-depth knowledge of the franchise industry, coupled with his genuine commitment to our success, made the journey all the more pleasant and rewarding. With Chris’s guidance, we are thrilled to announce that our Home Clean Heroes Franchise is set to open its doors in mid-September. This achievement would not have been possible without his invaluable insights, unwavering dedication and support. We wholeheartedly recommend working with Chris Hale from Vetrepreneur to aspiring entrepreneurs seeking to embark on their franchise journey. His professionalism, expertise, and genuine care for his clients make him an outstanding partner in achieving business goals.

Nanette Thomas Franchisee

Nanette T., Franchisee, Army veteran

I had been registered and receiving emails from Vetrepreneur for quite some time after retiring from the Army. Becoming a Business Owner was something I’d always dreamed of but due to the unknowns, I was hesitant at taking the leap until one day after a brief conversation with my husband who himself has been a Business Owner for over 20 years, I decided it didn’t hurt to research. At this point, I signed up to take the Initial information brief with Vetrepreneur. Once that was complete I was assigned a Franchise Coach named George. George was amazing throughout the 10 step process. George, a prior retiree and Franchisee himself had a vast amount of experience and knowledge. George was there with us from the beginning through Fruition as we progressed through the process, texting and checking on us as we went to Discovery Day, ensuring we had the right experts at our fingertips at the right time during the process from Tax Experts to Attorneys to SBA Loan Advisors all of which had a vast amount of knowledge and advisement within their perspective swim lanes allowing the process to flow more smoothly giving me/us the peace of mind we needed to move forward and become successful Franchisees with our chosen Franchise Everline Coatings and Services.

David J Vermette, HoundsTown Franchisee

David V., Franchisee, Air Force veteran

My wife and I were looking to open a business and starting a business from scratch with no experience was a pretty risky venture. I attended a Boots to Business class which had a segment on a veteran owned company that got their start through Vetrepreneur Franchise Coaching and I was sold!

After a few introductory calls and meetings, I was assigned Chris Hale as my franchise coach, we went through several options of franchises available in my area before we decided on Hounds Town USA. We began our process in January of 2023 and attended our approval day in June 2023 with a signed agreement in July of 2023.

Chris and his team supported and explained every step of our process, using the service was free and the end result of the mentorship, encouragement and support was invaluable. On our franchise approval day there were 12 other potential franchisees, when I spoke about Vetrepreneur and what support we had they were all in awe! All of them were in their process for over a year and had to figure everything out on their own. I cannot emphasize enough what Chris and his team has done for us and encourage anyone considering a franchise to take advantage of this service!

DaShawn Williams, The Grounds Guys

DaShawn W., Franchisee, Army veteran

Working with Chris Hale was exceptional. Chris Hale had my best interest from the beginning of the process. He provided me with a quality list of franchises and helped me narrow down to one that fit for me. He ensured me he would be with me every step of the process and was one call away if I needed help. I ended up choosing Ground Guys because I was profound by their code of care, uniform, and luxury lawn care service that takes pride in the services. Upon approval, Chris reached out and congratulated me as well as sent me a gift showing that he cared and was genuinely proud of what I had accomplished. I will highly recommend Chris to other veterans seeking franchises.

Slade Abisror, Senior Helpers Franchisee

Slade A., Franchisee, Navy veteran

As an entrepreneur I was looking for my next venture and wanted to own a business that provided a service for others.  I wanted to make a difference in my community.  I am a U.S. Navy Veteran and while researching franchise opportunities I came across Vetrepreneur.  They are a company of experienced franchise coaches who through a series of tools including personality and skills assessment tests will pair the Veteran with franchise opportunities that have the best chance for success for that individual.  From the start I was fortunate to have Chris Hale as my franchise coach, who also happens to be a Navy Veteran.  Chris was professional, patient and guided me through every step of the process making sure I was comfortable in my decisions without pressure to sign any contract.  Ultimately, I chose to partner with and become a Senior Helpers franchise owner and have been loving every second of the journey.  I would not have known about this opportunity if it wasn’t for Chris and the Vetrepreneur team.

Juanita Bovain, franchisee, College HUNKS Hauling Junk & Moving, Navy veteran

Juanita B., Franchisee, Navy veteran

My coach was a great franchise coach, he was able to connect me with a franchise that without his guidance I would not have even considered as an option for me. All of the partners he recommended from the attorney to the lender were responsive, knowledgeable and offered great insight. I officially opened my doors with College HUNKS Hauling Junk and Moving July 21, 2023 and without my coach’s guidance and support I may not have felt confident enough to see this through.

Beau McNeff, Franchisee

Beau M., Franchisee, Army veteran

My coach was tremendous to work with. He wasn’t pushy, or salesy and took the time to get to know me, what I wanted out of my own business, and where I was in life. He presented me multiple options, and helped me narrow them down based on my background and desires. Once I chose my concept, my coach helped me in finding support options for services, helped me connect to the right folks, and really sold me and the franchise on each other. I would partner with him again any day!

Jake Whitchurch, Franchisee

Jake W., Franchisee, Army veteran

My coach reached out to me after I filled out an interest form for franchising coaching services. From the very beginning my coach was focused on what would be best for my situation and he was the perfect balance between professional and personal. Working with my coach was like working with a friend that wanted to get me into the best business possible. He explained everything that was happening and what needed to happen, and walked me through every step of the process.

He made introductions that I needed for every step and made it so easy (almost too easy!) for me to begin the process of buying and opening my own franchise. I’ve told others about my great experience with my coach and what a pleasure it was to work with him. Everyone I’ve told is floored at the level of assistance and guidance that he provided and how simple it actually is to start the process of owning your own business. Thank you so very much for the experience you gave me! I hope to be able to send as many of my friends your way as I can!

Caleb Schutter Shack Shine Franchisee

Caleb S., Franchisee, Marine Corps veteran

I served 10 years in the Marine Corps and then B2B sales for about 5 years. I found that no matter how much I sold as a Sales Engineer the “sales game” just kept changing to keep my take home money as low as possible. So I started looking online at how to own a business. I thought franchising would be a great way to at least start in business and work for myself. I met my franchise coach on LinkedIn and had a few conversations with him. My franchise coach answered a lot of beginner questions for me at first with a couple meetings. After I connected the dots with how franchising worked, my franchise coach started looking for the right match for me. We looked at dozens of franchises and my coach was very informative on the pros and cons to each. My coach was the perfect contact for me to get started in my journey of owning a business. I refer my coach anytime anyone asks me how to get started.

Let's get started on your journey path to owning and operating your own business.

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