Vetrepreneur How Franchise Coaching Works

Your Proven Roadmap to Ownership

HOW IT
WORKS

Franchise ownership is one of the biggest decisions you’ll ever make. Our proven 10-step, coach-guided process brings clarity, structure, and discipline to help you move from uncertainty to a confident, informed decision — without pressure, guesswork, or going it alone.

10-Steps to Franchise Ownership

Select a Step below to Learn more.

Step 1 Franchise Bootcamp

Time: Couple min. to an Hour

Understand franchising fundamentals and how the Vetrepreneur® Franchise Coaching process prepares you for ownership.

Vetrepreneur® Franchise Coaching Information Session

Sign up to attend this free live 1-hour Zoom webinar.

We’ll walk you through Franchising 101, our proven 10-Step Franchise Coaching Roadmap, and answer your questions live during the Q&A session. After the session, you have the opportunity to apply to work with 1-on-1 with a personal Franchise Coach. There is no obligation to work with a franchise coach by attending.

Vetrepreneur® Franchise Academy Information Session

Work with your personal Franchise Coach while learning alongside fellow veterans and spouses in live group sessions with industry experts. Together, you’ll move through our structured 10-Step, 10-Week process toward franchise ownership.There is no obligation to work with a franchise coach by attending the initial info session.

Your first step, signup and attend the free live 1-hour Zoom webinar.

Step 2 Self Assessment

Time: 20 Min

Congrats. You’re pre-qualified! Dive in a thorough assessment preparing you for your discovery call.

Step 3 Discovery Meeting

Time: 1 Hour

Connect one-on-one with a Veteran Franchise Coach to explore goals, expectations, and fit before moving forward.

Step 4 Presentation of Options

Time: 1-3 Hours

Review carefully curated franchise opportunities matched to you across key fit criteria. Review these & materials within your Vetrepreneur® Portal access.

Step 5 Franchisor Calls

Time: 1-3 Hours

Meet directly with franchisors to ask questions, hear their story, and determine if the opportunity aligns with your goals.

Step 6 Funding

Time: 30 Min

Explore funding options and resources designed for Veterans to help you confidently plan your investment.

Step 7 FDD Review

Time: 1-3 Hours

Review the Franchise Disclosure Document with expert guidance to understand obligations, risks, and expectations.

Step 8 Validation

Time: 1-3 Hours

Understand franchising fundamentals and how the Vetrepreneur® Franchise Coaching process prepares you for ownership.

Step 9 Discovery Day

Time: 2-3 Hours

Visit the franchisor’s headquarters or attend virtually and meet the leadership team, and confirm this is the right fit before moving forward.

Step 10 Franchise Award

Time: 30 min

Congratulations! You’ve been awarded your franchise and officially begin your journey as a Vetrepreneur®. Start training and setting up your franchise.

Your Proven Roadmap to Ownership

HOW IT WORKS

Franchise ownership is one of the biggest decisions you’ll ever make. Our proven 10-step, coach-guided process brings clarity, structure, and discipline to help you move from uncertainty to a confident, informed decision — without pressure, guesswork, or going it alone.

Vetrepreneur How Franchise Coaching Works

10-Steps to Franchise Ownership

Select a Step below to Learn more.

Step 1 Franchise Bootcamp

Time: Couple min. to an Hour

Understand franchising fundamentals and how the Vetrepreneur® Franchise Coaching process prepares you for ownership.

Vetrepreneur® Franchise Coaching Information Session

Sign up to attend this free live 1-hour Zoom webinar.

We’ll walk you through Franchising 101, our proven 10-Step Franchise Coaching Roadmap, and answer your questions live during the Q&A session. After the session, you have the opportunity to apply to work with 1-on-1 with a personal Franchise Coach. There is no obligation to work with a franchise coach by attending.

Vetrepreneur® Franchise Academy Information Session

Work with your personal Franchise Coach while learning alongside fellow veterans and spouses in live group sessions with industry experts. Together, you’ll move through our structured 10-Step, 10-Week process toward franchise ownership.There is no obligation to work with a franchise coach by attending the initial info session.

Your first step, signup and attend the free live 1-hour Zoom webinar.

Step 2 Self Assessment

Time: 20 Min

Congrats. You’re pre-qualified! Dive in a thorough assessment preparing you for your discovery call.

Step 3 Discovery Meeting

Time: 1 Hour

Connect one-on-one with a Veteran Franchise Coach to explore goals, expectations, and fit before moving forward.

Step 4 Presentation of Options

Time: 1-3 Hours

Review carefully curated franchise opportunities matched to you across key fit criteria. Review these & materials within your Vetrepreneur® Portal access.

Step 5 Franchisor Calls

Time: 1-3 Hours

Meet directly with franchisors to ask questions, hear their story, and determine if the opportunity aligns with your goals.

Step 6 Funding

Time: 30 Min

Explore funding options and resources designed for Veterans to help you confidently plan your investment.

Step 7 FDD Review

Time: 1-3 Hours

Review the Franchise Disclosure Document with expert guidance to understand obligations, risks, and expectations.

Step 8 Validation

Time: 1-3 Hours

Understand franchising fundamentals and how the Vetrepreneur® Franchise Coaching process prepares you for ownership.

Step 9 Discovery Day

Time: 2-3 Hours

Visit the franchisor’s headquarters or attend virtually and meet the leadership team, and confirm this is the right fit before moving forward.

Step 10 Franchise Award

Time: 30 min

Congratulations! You’ve been awarded your franchise and officially begin your journey as a Vetrepreneur®. Start training and setting up your franchise.

Frequently Asked Questions

Our Franchise Coaching team is comprised of Veterans and military-connected civilians who understand the unique advantages Veterans possess and obstacles they may encounter in franchising.

While we specialize in assisting Veterans, our ability to serve non-veterans is also unparalleled, so non-veteran Patriots are also eligible. We find that our non-veteran clients appreciate the leadership and business discipline that our military-trained Coaches bring to bear!

We have partnerships with about 600 franchises. This enables our clients a choice of, on average, about 40 franchises in each of 15 different franchise industries.

Our services are 100% free.  Vetrepreneur is a veteran-owned business and may receive referral fees from participating franchise partners which enables us to provide our services for free.  This is similar to a recruiting firm or headhunter model.  We work with approximately 600 different franchises across 15 different franchise industries and are able to add new ones on an as-needed basis.  Other entities involved in your due diligence process will obviously charge you fees if you use them, including lenders, lawyers and accountants.

Business ownership is not for everyone. In fact, it’s not for most people. Our goal is to enable you to decide if it is for you by walking you through a comprehensive, 10-step, 10-week process. You may exit the process at any point you are able to make that decision.

They’re looking for people who can execute their business plans in a local market. As a franchise owner, you have three primary jobs: 1. Lead your employees. 2. Manage the resources of the business. 3. Act as the face and voice of the business to customers and the community.

You don’t need to be all of those things. Few people are. But you must know your weak areas and surround yourself with others who can cover your blind spots. Specific skills and intangibles that franchisors seek include :

1. The ability to follow a proven process.
2. Build, lead, manage and inspire teams.
3. Desire to serve your community.
4. Customer and relationship-focused.
5. Self-starter.
6. Grit and determination
7. Takes advantage of the support resources at the franchisor and fellow franchisee levels.

Sound like what was expected of you in the military?

You do need to have the attributes that make for a great franchise owner. But you don’t need to be an expert. (Example: You don’t need to be an electrician to run an electrical franchise).

You don’t need a business degree or business ownership experience.You don’t need an idea for a start-up business.
The franchisor will train you in everything you need to know to be successful in the business and will provide ongoing training and support. Also, just like the mentality in the military, franchisees can lean on other franchisees in the system for advice and support.

If you start searching for franchises online, which we call going to the “franchise buffet,” you will be deluged with information from a variety of sources. You get the wrong information, from an unvetted source at the wrong time.

Sometimes, people select a franchise because it appears on a list of the best franchises or their friend said this is the best franchise or they were the genius who figured out that there needs to be an xyz franchise on that corner. That may be a reasonable way to select mutual funds for your 401(k) but these are all the wrong reasons to match to a franchise. The reason is because you are running that franchise, and you are unique.

The match is critically important. Our Coaches use a combination of science and experience to match you to franchise opportunities based on six factors: your why, your fears, current and desired lifestyle, skills and interests, geographic preferences and financial resources. Most veterans we work with end up choosing a business they never envisioned themselves in. Finding the right franchise is like getting a custom-made suit. Buying a suit off the rack won’t work.

Most franchise consultants are a one-man band with a wide variety of experience level and service consistency. By contrast, Vetrepreneur is a team of professionals dedicated to helping you find your best path to owning and operating your own business.

You’ll have access your dedicated person Franchise Coach, client support team and franchise portal access with information and resources needed throughout your journey. We have connections to funding & loan experts, CPAs, accountants, credit repair specialists and legal specialists as needed along the way.

Franchise Coaches:
Meet the Team

We’ve been working with veterans and franchising since the company was founded in 2001. We created the National Veteran Owned Business Association in 2008 and maintain a close partnership with this venerable organization.

We created Vetrepreneur® magazine and its predecessor Veterans Business Journal in 2004. We advocated for the government to meet its service-disabled, veteran-owned small business goal. We advocated for the passage of state laws mandating use of veterans in state contracts resulting in 28 additional states passing laws between 2006 and 2012.

We created the Buy Veteran movement in 2009 which encourages all Americans to buy products and services from veteran-owned businesses. Finally, we created the Vetrepreneur of the Year® program in 2006.

Absolutely, you can bring in a cosigner or partner(s) to join your venture. In fact, having multiple stakeholders who are deeply invested in the business’s success often increases the likelihood of achieving high levels of success. This can include groups of veterans, family members, cosigners, or any combination thereof. The best part is, you can all engage in discussions with your coach collectively, ensuring everyone is aligned and contributing to the business’s prosperity.

All program materials will either be available online or sent to you via email.

A critically important part of the Vetrepreneur Franchise Coaching process is matching you with Franchises that align with you in our six key areas: your why, your fears, current and desired lifestyle, skills and interests, geographical preferences and financial resources. Our process ensures that you spend valuable time exploring franchises that are best suited for long term success and that you are guided and educated at every step along the journey. Conversely, shortchanging our process by going to a “franchise buffet” wastes everyone’s time and does a disservice to both the prospective franchisee as well as the franchisor.

No! You do need to have the attributes that make for a great franchise owner. But you don’t need to be an expert. (Example: You don’t need to be an electrician to run an electrical franchise).

-You don’t need a business degree or business ownership experience.
-You don’t need an idea for a start-up business.

The franchisor will train you in everything you need to know to be successful in the business and will provide ongoing training and support. Also, just like the mentality in the military, franchisees can lean on other franchisees in the system for advice and support.

Get Your Business Started

Your Personal Veteran Advisor

The Vetrepreneur Franchise Coaching system walks you through a simple, proven process of discovery, selection and ownership.

Take your first step to financial freedom by scheduling a call with a franchise coach to see if owning a franchise is right for you. We’ll get your questions answered.

  • Access to our over 600+ franchise inventory, across all industries
  • Low-cost franchise opportunities
  • Find a franchise that will give you pride, joy, and you perform well in.
  • Support with franchise selection, legal and financial guidance.
  • For Free! No cost, no hidden fees.

Our Franchise Coaches are positioned to help your dreams become reality. We’ll take you through the proven roadmap so you are able to attain your independence and success in owning your own business.

An estimated 1 in 7 Franchises in the U.S. is Owned by a Veteran.

Veterans Thrive as Franchise Owners

Franchises provide the business plan. Veterans are trained to execute a plan. When done right, veterans find financial freedom and the feeling of satisfaction that goes with doing something meaningful.