Veteran Franchise Coaching

Vetrepreneur Franchise Workshop   |   May 3

Franchise Workshop   |   May 3

Nominate the Next Vetrepreneur® of the Year!

Nominate the Next Vetrepreneur® of the Year!

Understanding Franchise FDD: Key Points for Potential Buyers

Reviewing the Franchise Disclosure Document

For many entrepreneurs, buying a franchise can be a lucrative and rewarding business venture. However, before diving in, potential buyers need to familiarize themselves with the Franchise FDD, also knows as the Franchise Disclosure Document. This legal document is provided by the franchisor to potential franchisees and contains detailed information about the franchise opportunity. Understanding the FDD is crucial as it can help you assess the viability of the franchise, determine if it’s a good fit for you, and navigate any potential risks. In this article, we will delve into understanding the FDD, key points to look out for, common misconceptions and the role of professional assistance in reviewing the FDD.

Understanding Franchise FDD: An Overview

The Franchise Disclosure Document (FDD) is a legal document that all franchisors in the United States are required to provide to potential franchisees. The Federal Trade Commission (FTC) mandates that the franchisor provide this document at least 14 days before any contract is signed or money changes hands. The purpose of the FDD is to provide transparency and protect potential franchisees. It should offer a comprehensive snapshot of the franchise, detailing aspects such as the business model, initial and ongoing costs, legal issues, and the rights and obligations of both the franchisor and franchisee.

Grasping the contents of the FDD can be a daunting task as it is often a lengthy and complex document. Typically, it consists of 23 sections, known as “Items”, each covering a different aspect of the franchise agreement. The information in the FDD is designed to help you make an informed decision about whether or not to invest in the franchise.

While the FDD is a great tool for information gathering, it’s important to remember that it’s not a marketing tool. The information provided should be factual and not promotional. Remember, the FDD is a disclosure document – its role is to provide prospective franchisees with all the information necessary to make a well-informed investment decision.

Decoding the Franchise Disclosure Document

To make the most of the FDD, it’s crucial to understand what each of the 23 items covers. Some of the most critical sections include the franchise’s background (Item 1), costs (Items 5-7), restrictions and obligations (Items 8-9), financial performance representations (Item 19), and the franchisee and franchisor’s obligations (Items 15-17).

Item 1 provides information about the franchise’s history and background, including any bankruptcy or legal actions involving the franchisor. Items 5-7 outline the initial investment, other fees, and the estimated initial investment, providing a clearer picture of the financial commitment required. Items 8 and 9 discuss restrictions on what you can sell and where, and how the franchisor will support the franchisee.

Perhaps one of the most important sections is Item 19. It provides financial performance representations, like revenue and profit figures from existing franchisees, although not all franchisors choose to disclose this information. Finally, Items 15-17 outline what you as a franchisee are obliged to do and what the franchisor is committed to providing in terms of training and support.

Key Sections in the FDD: What to Look Out For

While all sections of the FDD are important, potential franchisees should pay particular attention to certain items. For example, Item 20 is crucial as it provides a list of current and former franchisees. This is a valuable resource for potential franchisees to gain insights into the franchise’s performance and operations.

Additionally, Item 21 discloses the franchisor’s financial statements. This section is key in evaluating the financial health of the franchisor. A healthy franchisor is more likely to provide adequate support and less likely to go out of business.

Potential franchisees should also closely scrutinize Item 3, which discloses any litigation history of the franchisor. It includes any past or current lawsuits that involve or impact the franchisor, which can be a red flag for potential legal issues or disputes.

Finally, don’t overlook Item 6, which details other fees beyond the initial investment. These can include ongoing royalty fees, advertising fees, renewal fees, and other miscellaneous fees that you will be responsible for as a franchisee.

Misconceptions About FDDs: Clearing the Air

There are several misconceptions about FDDs that can lead potential franchisees astray. One common misconception is that an FDD is a sales document. In reality, it’s a legal document designed for disclosure, not promotion. Its purpose is to provide potential franchisees with comprehensive information about the franchise opportunity, not to sell it.

Another misconception is that all FDDs are the same. While they follow a standard format, the information in each FDD can vary widely among franchisors. Each franchisor has different policies, procedures, and costs that are unique to their franchise system.

Some potential franchisees may also believe that they can negotiate the terms in the FDD. However, except for a few items, most of the terms in the FDD are non-negotiable. It’s essential to understand the terms and decide if they are acceptable to you before proceeding with the franchise investment.

Finally, it’s a misconception that reading the FDD is enough to make an informed decision. While the FDD is a valuable resource, it should be just one component of your due diligence process. You should also consult with a franchise attorney, talk to current and former franchisees, and conduct your own market research

How to Navigate the FDD as a Potential Buyer

As a potential franchisee, you must take the time to thoroughly read and understand the FDD. Start by reading through the entire document to get an overview, then go back and analyze each item in more detail. Pay particular attention to the sections discussed above, as they are critical to your understanding of the franchise system.

Before signing any franchise agreement, ask questions about anything you don’t understand or need more information on. Your franchisor should be willing and able to answer your questions, and if they’re not, this could be a red flag.

Remember, the FDD is just one part of your due diligence. Take the time to conduct independent research, talk to current and former franchisees, and seek professional advice.

The Role of Professional Assistance in FDD Review

The FDD is a complex document with legal terms and conditions that may not be easy for everyone to understand. Therefore, seeking professional assistance during the FDD review process is recommended. A franchise attorney can help you interpret the legal jargon, identify potential issues, and understand your rights and obligations.

A franchise coach can also provide valuable insights into the franchise industry, help compare different franchise opportunities, and assist in evaluating the franchisor’s support system. An accountant can review the financials and make projections based on the numbers provided in the FDD.

Remember, the goal is to make an informed decision, and professional assistance can provide you with the clarity and confidence you need to proceed with the franchise investment.

Understanding the Franchise Disclosure Document (FDD) can be a daunting yet essential step in the franchise buying process. It provides a wealth of information about the franchise system, the franchisor, and what is expected from you as a franchisee. While it’s not a promotional tool, it’s a critical document for making an informed decision. Don’t rush through it – take your time to understand each item, ask questions, and seek professional assistance if necessary. By doing so, you’re setting the stage for a successful and rewarding franchise venture.


Are you a military veteran or a military spouse interested in owning a franchise? Vetrepreneur Franchise Coaching has the roadmap to navigate you to becoming your own boss. Learn more and sign up for free coaching at https://vetrepreneur.com/franchise-coaching/. Sign up to attend our free Vetrepreneur Franchise Workshop at https://vetrepreneur.com/franchise-workshop/ and get the insights you need to have the confidence in attaining your dream of being your own boss.

Share on social

What To Read Next

Discover why military veterans are prime candidates for franchise ownership and how their unique blend of discipline and leadership skills seamlessly align with the demands of franchising.
The importance of listening: how Ramcharan’s customer-centric approach shaped Indatatech.